Question 1

On the Dashboard, which tab do you use to create your ads content?

Accepted Answer

Creatives

Question 2

Where can you upload media? (select two)

Accepted Answer

Media Library, Tweet Composer

Question 3

Where can you measure your return on ad spend for Performance Advertising?

Accepted Answer

Conversion Tracking

Question 4

Say your business wanted to drive conversation about an upcoming event, which campaign objective would you choose?

Accepted Answer

Engagements

Question 5

What are the main components of the marketing funnel?

Accepted Answer

Awareness, Consideration, Conversion

Question 6

What does the Audience estimator do?

Accepted Answer

Calculates audience based on your selections

Question 7

Which budgets can be set? (Select all that apply)

Accepted Answer

Daily, Campaign, Ad Group

Question 8

Home Dashboard provides you with a _____ day summary of your progress

Accepted Answer

28

Question 9

The Tweet Activity Dashboard (TAD) can show you details of how many times people have....? (Select all that apply)

Accepted Answer

Seen, retweeted, Replied

Question 10

The default filters in the Ads Manager are....? (Select three)

Accepted Answer

Funding Source, Status, Objective

Question 11

When setting up your campaign, how is it best to decide your target?

Accepted Answer

Choose 1 or 2 options that support your goal.

Question 12

You can refine your data views by using _________ ?

Accepted Answer

Filters

X ADS FUNDAMENTALS

2) Where can you upload media? (select two)