Question 1

What do the 4P's stand for?

Accepted Answer

Price - Product - Place - Promotion

Question 2

Market Research is done only before launching into a certain sector to boost sales.

Accepted Answer

false

Question 3

Primary Research is research that is derived from...

Accepted Answer

New Data

Question 4

Secondary research is best described as...

Accepted Answer

Research using data collected by others

Question 5

Commerce and Business are used to describe the same thing.

Accepted Answer

false

Question 6

A consumer fills out a survey, is this an example of Secondary Research?

Accepted Answer

false

Question 7

Price in the marketing mix refers to...

Accepted Answer

The final retail price a consumer pays

Question 8

Wholesale prices tend to be more expensive than...

Accepted Answer

Raw Material Prices

Question 9

Which of the following is a characteristic of place in the marketing mix?

Accepted Answer

Choosing the appropriate distribution channels

Question 10

As more variations enter the market, the price of a product becomes higher. (As a general trend)

Accepted Answer

false

Marketing Mix & Research

2) Market Research is done only before launching into a certain sector to boost sales.